Twain Sport, a unique vertical of Hybrid Sports League and BetGames, has entered a partnership with Betway, a vertical of the leading global sports betting and gaming holding Super Group. The partnership between Twain Sport and Betway will make Twain Sport’s premium live content available to African players for the very first time.
African debut:
The African debut will see Twain’s revolutionary hybrid live sports content provided to Betway’s extensive customer base in the region. The partners intend to launch the content in the leading South African market first, and then continue the delivery across the continent and hit the markets where Betway operates.
The partnership is the result of intensive market research showing the gap in demand for live sport with high-frequency entertainment which is the basic requirement of the worldwide next-generation players. Twain Sports is recognized as a leading hybrid live sports content provider and Betway is a long-standing operator in Africa with first-hand knowledge of the market requirements.
Natural partnership:
Also, the hybrid content provider offers best-in-class integrity measures to provide operator partners with the best content protection in the world. Therefore the partnership has been naturally entered for Twain Sports to mark its African milestone and for Betway to reinforce its market position.
Twain’s presence will be additionally supported by its partner company BetGames which has already had an impressive share across regulated African markets. Its SBC Award-winning studio will provide the essential technological platform for Twain Sport’s successful launch to the stellar market position.
T-Basket’s African premiere:
The first product to hit the market will be Twain’s T-Basket. The product delivers head-to-head basketball tournaments every hour and a match every three minutes to make a total of 6300 a month.
African bettors will be able to access a variety of betting markets using to use the mobile app designed to boost their betting experience. Taking into account the reputation of the content provider and the operator, T-Basket’s launch is expected to attract many customers.
Sports betting hotbed:
BetGames’ VP Sales, Africa, James Everett commented: “Africa as a whole is a hotbed for sports betting and the Twain Sport proposition is perfectly suited to match the rapidly-growing demand for contemporary entertainment in the space.”
He added: “We expect T-basket and then T-kick to make a real impact with Betway. As one of Africa’s most trusted names in betting we couldn’t have hoped for a higher profile partner to get started with – the opportunity this represents cannot be understated.”
Mark Rowles Head of Marketing at Betway, said: “We’re excited to launch the Twain Sport’s offering across our African markets and look forward to seeing the traction of this innovative new feature across our existing offering.”
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