Ezugi partners Playbook Engineering for UK expansion

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Ezugi, live casino solutions provider, has announced a partnership with Playbook Engineering by offering UKGC-certified content across several operators on the Playbook betting platform.

Ezugi has provided cutting-edge, mobile and web live dealer gaming, retention and distribution solutions to online operators, land-based casinos, and betting shops since 2012 to become a part of Evolution Group in 2019. The developer operates 9 studios with 20 games, and is partnered with more than 100 operators around the world. It continues its development by including its first UK operator in its portfolio.

UK-Exclusive:

Its latest partnership with Playbook Engineering is exclusive to the UK market. This partnership will make multiple UKGC (United Kingdom Gambling Commission)-certified Ezugi dealer games available on the Playbook platform.  The selected collection includes games like Andar Bahar, Blackjack, Blackjack Salon Privé, Unlimited Blackjack Baccarat, Roulette, Auto-Roulette, Teen Patti, Bet on Teen Patti, Cricket War, Dragon Tiger, and Lucky 7.

The developer uses state-of-the-art equipment and professional dealers to ensure the best customer experience.

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Its new partner,  Playbook Engineering, services a wide range of the existing and emerging iGaming operators. Flexible and adaptable corporate strategy operated from head offices in Poland and UK has developed the Playbook betting platform to provide their operators ”with the tools that will enable them to acquire, retain and entertain their customers,” as the company informed.

It was also explained that Playbook includes ”not only sportsbook, casino, live casino and virtual content, but also player account management, payment and KYC (Know Your Customer) solutions, promotions and bonusing, and CRM.”

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Exciting future:

In the light of the new joint venture with Ezugi and the emerging prospects, Ceiron Jones, Head Of Casino at Playbook, said: “Increasing our product offering has been a key objective for Playbook this year, so we’re thrilled to be able to now offer UKGC-certified Ezugi content on our platform. Ezugi’s focus on creating unique experiences for players is something that we’re particularly excited about.”

Likewise, Mr. Jones is very happy with the developer’s mix of games: ”We’re confident that players in the UK will love them. Blackjack Salon Privé in particular, which is specifically aimed at high rollers, is a perfect fit for a number of our operators. We’re already seeing these titles resonate with customers and can’t wait for the reaction from players.”

Balraj Bambhra, UK Territory Key Account Manager at Ezugi, shares this opinion: “Making Ezugi’s rich mix of games available to operators in the UK—and through such a respected platform as Playbook—is another big and exciting step for our company. It is a landmark moment for us, as it will increase both our visibility amongst UK operators and awareness of Ezugi’s classic and unique casino titles amongst players.”

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